Website, brand, paid media, analytics. I work across the whole picture, not just the ads, so growth doesn't stall on the piece nobody owns.
Based in London UK working with clients across Europe, US and Middle East
Selected results
Case studies on Pitch ↗$0 to $100k/month
Dashcam.co. Automotive ecommerce built from zero to $100k in nine months. Google, Meta, Shopping, Email.
ROAS 2 to 4 in 60 days
Luxury furniture brand. Same budget, rebuilt tracking and campaign structure.
2x revenue in 12 months
US wholesale makeup business. Paid media plus positioning and funnel work.
70% lower CPA
AfricaCom / Africa Tech Week. Ticket sales and sponsor lead gen across Google Ads, Meta and LinkedIn.
7 years, 500-700% ROAS
Falcon Electronics. B2B trucking equipment brand, held through to an eight-figure exit.
+44% conversion rate
Aniforte. Full re-launch of a pet health D2C store: UX, design, product quiz, bundles and Meta campaigns.
+33% AOV
Kiyo Beauty. Mobile-first redesign plus a loyalty programme to lift lifetime value.
400% more donations
Save the Children. 25 Google Ads search campaigns, 200+ ad groups, long-tail keyword targeting.
Built and exited
PitchBoard was an Influencer platform I founded and sold, with clients including Dubai Tourism, Lumin Skincare and TikTok (itself).
$10M+ managed
Google Ads, Meta Ads and YouTube across dozens of different accounts.
About
Fifteen-plus years on four sides of the table: founder, freelancer, agency owner, and in-house marketer.
I've seen everything from day zero launches to poor conversion and dwindling ROAS.
I take a holistic view rather than chasing traffic, and I look to build strong foundations first. That usually means fixing broken tracking, campaign structure, or positioning - before trying to squeeze out more ROAS.
One client has kept me on for seven years. Another hired me again at three different companies.
My passion is working with ambitious startups and small businesses.
What I do
Full Google and Meta Ads management. Tracking and attribution. Conversion rate optimisation. Positioning and messaging. Retention and lifecycle. Social and content strategy. Fractional CMO.
How I work
I'll tell you straight.
If paid media isn't your bottleneck, you'll hear it in week one, not month six. Plenty of businesses come to me wanting more spend to generate more sales / leads when what they need is something else entirely. I'd rather lose the retainer than take it under false pretences.
I bring people in when it's warranted.
Specialist Google and Meta buyers, a tracking specialist, a brand designer. All people I've worked with for years, in when the work calls for it and out when it doesn't. They work to the strategy I've already set, and I stay close enough to support them and to push back when the numbers say the work isn't landing. No agency roster you're quietly funding.
Positioning comes before targeting.
If you can't tell me who this is for and why they'd pick you, no amount of audience testing fixes it. I'll push on your ICP and your positioning early, because that's what the creative and the landing page are built on.
I use AI properly.
It saves me hours on the grunt work: pulling data apart, first drafts, research. The thinking and decisions are still mine.
Worked with
In-house, at agencies, and direct.
Contact
If something isn't performing and you want an honest answer as to why, send me your site and I'll take a look.
hello@saleemyaqub.com ↗